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Luno, formerly BitX – expanding globally and offering new products and services

BitX to Luno - expanding globally and offering new products and services - Featured Image

One of the Bitcoin exchanges to watch out for this year is Luno. Previously named as BitX, Luno had its new name this January 11, 2017. The exchange decided to re-brand its name to give way to their expansion and launching of new products.

According to their blog written by the CEO Marcus Swanepoel:

“Luno means ‘moon’ and represents the shared sense of excitement we and our customers have about this new industry. At the same time, it also reflects our responsibility in helping people safely escape the gravity of the existing financial system. Finally, the moon also emphasises Bitcoin’s greater potential of open and equal financial access: no matter who you are or where you’re from, every night we all still see the same moon. It is one of the world’s only constants, and in many ways it is the world’s one true leveller”.

More about the name can be found on their blog – ”To the moon! The Luno brand story”.

What are the changes?

BitX to Luno - expanding globally and offering new products and services

Changes include cheaper, safer and faster transactions; more privacy and financial freedom, a significantly finer user experience and finally more equality by providing everybody in the world access to the same financial system. Some of the new products they announced are the new desktop and mobile apps and a learning portal for newbies to learn more about the cryptocurrency. New services include the ability to buy Bitcoin from almost anywhere in the world using a credit card and the Enterprise B2B platform which is currently tested with the regulators in the UK.

The exchange has been around since the early 2013 and has headquarters in Singapore, Cape Town and now also in London. It operates in countries such as Singapore, Indonesia, Malaysia, Nigeria, South Africa and the United Kingdom, building a bigger presence to European markets through their newly built office in London.

Buying Bitcoin with Luno comes in three easy steps.

  • First is to sign up a free Bitcoin wallet whether on the web or on your mobile phones (iOS and Android). Confirm your identity via mobile phone verification where a code is sent to your phone number and your identity card number. Easy!
  • Secondly, fund your account using any payment method of your choice such as local bank transfer or using a credit card.
  • Finally, convert your money to Bitcoin. Luno promises to keep your coins secure and easy for you to send and spend.

Luno offers its customers a safe and easy way to buy and store bitcoin, plus tools to help beginners learn about the cryptocurrency through their Learning Portal page. Being around in the industry for four years, it has built trust among its customers with hundred of millions of dollars successfully processed in over 40 countries. Users funds are safe and secure with their world-class Bitcoin security systems that have never been compromised. Also, they are always concerned about their customer’s user experience from local payment methods to multilingual customer support, making sure that they provide the best one. Their team is composed of global experts with experiences in top tech and finance companies such as Google, Amazon, Barclays and Morgan Stanley. Lastly, the exchange is backed by some top investors in the world such as Naspers, Digital Currency Group, and Venturra.

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